How to Be Ready for Marketing Success and Get the Best Return on Investment.
Why diving straight into digital advertising can be a money-waster!
Navigating digital advertising/ marketing can be a hard slog, especially if you’re tackling it alone and are not completely sure what you’re doing. Many local businesses don’t have marketing staff so it falls to the owners or other staff to take on that role, on top of their existing work. This can be a real challenge, but bringing in a marketing agency might also seem a daunting choice. Maybe you’ve got doubts as to the return on investment, or whether they will be able to market a business they don’t work in. It’s even possible that you may have had a less than ideal experience with a previous agency that did nothing more than throw spaghetti at the wall, hope that it stuck but never actually came through with any of their lead-generation promises.
At Lemon and Lime Digital, we believe that every business deserves to be seen. We specialise in marketing for local and small businesses. We help to increase your leads and conversions by improving your digital presence. But it’s more than just marketing talk.
If you spend the time and money to bring in a marketing agency, then you want a marketing plan that works for you, that you’re in control of and that has been tailored to your business and your ideal audience. If you jump straight into digital advertising (either by yourself or with an agency) without a strategy or without your digital assets functioning properly (website, social media etc), then you could be wasting your money. And sadly, we have seen this happen to way too many people.
What you need is a simple, 3-step process towards marketing success.
Introducing the Marketing Readiness Plan!
1. Marketing Readiness Plan – getting ready for marketing success
Your Marketing Readiness Plan is a deep-dive into your digital footprint. More than a simple audit, your online presence, engagement and capabilities will be analysed in detail. We are going to jump in and have a look at;
- How will your website handle a massive increase in traffic?
- If you’re an e-commerce business, how much product are you selling – and how much do you need to sell?
- Where is your traffic coming from?
- Is that traffic converting into sales or enquiries?
- Is your website easy to navigate?
- How engaging is the content on your website and social media?
- Are you posting regularly on social media with engaging and relevant posts?
And that’s just the start….
Think of it as organising renovations of your home. You wouldn’t organise a contractor to start drawing up changes if they hadn’t visited the site, seen the foundations and checked the existing structure.
Your business needs to be understood from the ground up, so we spend time gathering the important information first.
You’ll have an opportunity to share your business needs, revenue growth requirements, personal goals and other variables that affect your online engagement and growth.
You’ll be able to share who your market is, what you’re providing, what your challenges are, and how your business operates.
You’ll get to know us through two or three Zoom meetings, and we’ll ask you all the important questions so that we can put a plan of action in place.
It’s a valuable process for you as you’ll uncover any gaps and blocks in your current marketing, in a level of detail you’ve not previously explored.
You’ll have our undivided, one-on-one attention too because listening is the most important part of this process.
2. Campaign Setup – creating your digital advertising campaign
Now that we’re all on the same page, our team will create a campaign tailored especially to your needs.
Social media ads, website renovations and anything else that is relevant to your business growth will be drawn up and put into place. Your content and advertising will be in line with your tone of voice and personality. It will speak to the customers you’re targeting, so they’re more likely to click that all-important button, make the call, and buy the goods.
We’ll keep you informed throughout the whole process via email, phone calls and scheduled Zoom meetings.
3. Campaign Management – ongoing management of digital advertising and content to ensure success
This is the fun part, where the leads start to come in.
Now, you’ll finally start to see the benefits of all those conversations we’ve had, and you cross that line between planning and action.
For you, it’s onwards and upwards… but we’re not done yet.
The ads are up and running, but Lemon and Lime Digital are still working in the background. We want to make sure that your ads are performing the way they’re meant to. We need to fine-tune those statistics coming in from your website and social media, so that we can tweak them for optimal performance.
It’s part of the full service we offer. You’ve already shared the most important aspects of your business with us – and we’re not going to leave you hanging once the campaign is done.
Managing your campaign is key to your ongoing success, so you can maximise the impact of your social media, digital advertising and online communications.
Add some zest to your digital marketing.
If you’re ready for your Marketing Readiness Plan and all the juicy results that follow, Book a Free Discovery Call now.
If you want to know more and hear from some recent clients who have been through the Marketing Readiness Plan process, watch the video below.