Here’s how to make organic social media marketing work for you

Here’s how to make organic social media marketing work for you

 

Organic social media marketing should be an integral part of your digital marketing

As with everything in our digital world, social media marketing is constantly changing.

One of the latest trends are the digital platforms encouraging business owners to use paid advertising as they also want to increase their monetary gain.

It would seem it’s a win/win for all involved.

You’re paying to be put in front of your audience, and the social media platform is receiving money in return.

So, with more people paying for advertising, it would be fair to say that organic social media doesn’t have the reach it used too, as it’s become a pay to play space online. But this doesn’t mean you should ignore it!

In fact, organic marketing is more important than ever!

What is organic social media marketing?

The goal of organic marketing is to get people to your website. It’s how you naturally generate traffic to your site rather than paying for advertising or using sponsored posts.

Honestly, it’s the best way to show your authenticity and let your personality shine. It’s how you share your business story rather than just sell, sell, sell (like you do if you’ve paid to advertise).

Organic Social MediaOrganic social media marketing happens over time and includes anything you don’t spend money on:

  • Blog posts
  • Case studies
  • Facebook posts
  • Tweets
  • Insta or Pinterest posts
  • Emailers
  • And so on

Although you may pay to use platforms (e.g Hootsuite, Buffer etc.), this marketing is still organic as you’re not paying to ‘boost’ your post.

Is organic social media marketing still worth it?

If you’re looking for fast marketing results, you’re not going to find them with organic social media marketing. But it’s still vital that you have a plan in place – over months or even years!

Yes, that sounds like a super long time for business, but once you’ve built your organic marketing, you’ve got it for life.

You’ll end up with permanent traffic sources to your website. Isn’t that what everyone wants?!

And as your popularity grows, others will share your content and link back to your social media posts or website.

What goes into creating an organic social media strategy?

Algorithms are always looking for the same 3 key factors: relevancy, engagement and timeliness. So, you need to be producing consistent content that your audience wants.

Your aim is to build permanent sources of traffic that turn people into clients.

When brainstorming your organic social media strategy, you should include:

  • Content on your website such as blog posts that use relevant keywords to be found in Google searches
  • Guests posts on higher ranking (authority) sites, or sharing social media posts
  • Social media posts that link to your website (these stay live).

Always consider that one post or blog won’t do much to help you so setting them up in a series is your best bet to boost your traffic.

A word from the wise: whether you’re using paid advertising or directing traffic to your site organically, you need to make sure your website it updated. If your last post was 2 years ago, it won’t instill confidence. With so many businesses that didn’t survive COVID, inactivity on your website may be seen as an indication of closure.

5 quick tips to boost your organic social media marketing efforts

  1. Know your audience – what do you have that solves their problem?
  2. Build the volume of blogs on your website
  3. Optimise your site for Google – give each page and blog a meta title and description using optimal keywords
  4. Set your website up to be mobile friendly as most people use their phone
  5. Understand what social media platform will work for you, create posts, link to your website and create a schedule. One blog post can create 15-20 social media posts, so break it down over platforms/time.

Some facts about the power of social media you’ll find interesting

  • 87% of US consumers read online reviews to find a local business (BrightLocal 2020)
  • 97% of US consumers say that online reviews impact their buying decisions (Podium)
  • Facebook influences more than 50% of people’s purchase decisions
  • 76% of US citizens have purchased a product they’ve seen in brand’s social media post
  • 51% of Australian social media users are more likely to trust a brand that interacts positivity with customers on social media
  • Brands gain consumer trust by making content engaging and relevant (54%) and keeping it regularly updated (53%)
  • When looking on social media, 43% of people look for things for their home, while 33% of people research trades.

Need help with your organic social media?

At Lemon and Lime Digital, we love all things digital marketing as it’s genuinely something that every business needs these days. Even brick and mortar stores. If you’re not visible, you’re not visible! It’s as simple as that.

If you’re not keen on putting in the hard yards for your digital marketing but know you need to be doing it, let’s chat and see how we can help you.

In the meantime, we’d love to hear your thoughts on organic social media – has it worked for you and did you find it took a while? Drop your comments below.

Follow us on Facebook, Instagram and LinkedIn for more tips and tricks for your digital marketing.

GET HELP TODAY